Project Overview

© Michael-Bernhard Zita


The MEDLIT-project has officially been established in October 2015 by a grant from the European Commission within the framework of the Erasmus Plus programme, specifically the call for Capacity-building in the Field of Higher-Education. The mission for the consortium is to expand academic structures of knowledge exchange and transnational knowledge development in the field of Media Literacy.
It is meant to build capacities for a broad educational program of awareness and societal reasonability for the social and cultural usage of media in the interest of maintaining and developing individual motifs of meaningful and mindful participation in society-relevant discourses and social life. 

Speaking about the consortium, the project network consists of three European Universities from Austria, Germany, and the Netherlands and altogether six Universities from Malaysia, Thailand, and Vietnam (see the partners section for details).

The geographical focus on South-East-Asia is interesting because of many reasons: The phenomena of globalization are mirrored differently, in Asia more in terms of technology, as in Europe more in terms of culture. Both dimensions are important levels of development and in that meaning areas of social change to be societally understood, to be considered and reflected in the frame of social, cultural and media studies.

Furthermore, the South-East-Asia Region became a strong partner for academic cooperation for the Department of Communication, which we want to deepen, to widen and to strengthen with effects in a sustainable programme of diversification of teaching and research.

The main parts of the projects are:

  • an Action-Research oriented Delphi Study to do research on the current knowledge and demands in Media Literacy combined with the attempt to find and activate stakeholders
  • a series of Train-the-Faculty workshops that should present different perspectives and tools within a diverse theoretical concept of Media Literacy and its educational institutionalization
  • the capacity to develop eLearning materials based on the findings of the Delphi Study and the study programmes in the partner countries
  • based on this eLearning training MOOCs should be developed and tested in the partner countries that address study beginners but also larger groups of stakeholders and awaken an interest in Media Literacy
  • furthermore, the consortium should be extended - especially from the pool of addressed stakeholders - into a Media Literacy Cluster/Network that tries to promote Media Literacy and develop future projects beyond the project duration

Keep up-to-date with the project and network activities. Subscribe to the monthly MEDLIT PDF Newsletter, brought to you by the combined team of Srinakharinwirot & Chulalongkorn Universities, Thailand.


"Fostering Media Literacy Competencies for Navigating Digital Media Cultures: Findings of a Comparative Study in Southeast Asia" was presented at the ICA Asia Regional Conference 2017 in Mumbai,...


During this meeting at the UPM, MEDLIT will set course for the future with the establishment of the MEDLITnet, plannings for further activities & the presentation of project findings to the public.

Project Management

EACEA granted the MEDLIT project an extension of the project duration until March 14th, 2018 to achieve more sustainability of the project outcomes.

We're grateful.


If you want to build a boat, you should teach to love the sea. What can we learn for our project out of this simple truth? A small reminder, why media and communication are important for societal...


The paper entitled "Media Literacy Competencies for Navigating Media Cultures: Findings of a Comparative Study in Southeast Asia" by Zeppelin University's MEDLIT project team has been accepted by...